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Sports Management
Entrepreneurship & Innovation Program
Sydney, Australia
Dates: 5/22/25 - 7/5/25
Sports Management
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Management
Other Subject Area: Business
Instruction in: English
Course Code: MGMT375SYD
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200-level course or two 100-level courses in business, management, or another relevant subject area
DESCRIPTION
This course provides undergraduate students with the critical understanding of the theories, concepts, knowledge and skills for mangers in commercialized and community-based sports the Australian context. It considers the ranges of challenges facing the 21st century sports manager including a complex sociocultural environment, competitive business markets, managing a range of key stakeholders, the future of sports management and strategic planning to meet future sporting organization's objectives.
The course has two main parts. The first looks at the sports management environment. This section evaluates issues including the role of government in sport, managing nonprofit amateur sport, the corporatization of professional sport, the globalization and internationalization of sport, managing grass roots versus managing elite sport. In the second, students will analyze sport management principles. This section covers topics including strategic sport management, organizational structure, organizational culture, human resource sport management, performance management, leadership and sport governance. Finally, the course examines the wider social utility of sport in Australia, such as its role in community and the forming of national identity, as an opportunity for social improvement and general community well-being.
The course has two main parts. The first looks at the sports management environment. This section evaluates issues including the role of government in sport, managing nonprofit amateur sport, the corporatization of professional sport, the globalization and internationalization of sport, managing grass roots versus managing elite sport. In the second, students will analyze sport management principles. This section covers topics including strategic sport management, organizational structure, organizational culture, human resource sport management, performance management, leadership and sport governance. Finally, the course examines the wider social utility of sport in Australia, such as its role in community and the forming of national identity, as an opportunity for social improvement and general community well-being.